Arif Abdillah

_ PEGIDA

Problem:

PEGIDA (Patriotic Europeans Against the Islamisation of the West) is a German anti-islam, far-right political movement which is spreading to cities around Europe such as Amsterdam, London, Birmingham, Prague and Calais. PEGIDA has held many anti-Islam and anti-refugee demonstration in many cities in Europe.

 

Insight:

PEGIDA uses their brand in every demonstration in different places in order to create an impression that they are bigger than they actually are.

Their demonstrations also often provoke counter demonstrations from the opposite side such as the AntiFa’s.

How to disarm PEGIDA’s brand and dissuade PEGIDA using their brand in their demonstration?

 

Solution:

By turning their brand to support their opposite view, AntiFa’s.

Arif Abdillah