Arif Abdillah

_ Nation Wide : Tough Love

   (D&AD Yellow Pencil 2017)

Brief:

Shift people’s perceptions from concern to optimism about the potential of big data and open banking.

 

Insight:

Loss aversion suggests that we prefer to avoid loss than acquire equivalent gains.

 

Solution:

A service that allows consumers to combine their bank account with big data to help achieve their goals.

 

Cool! but can he approach the same problem from different angel?

Arif Abdillah